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Convonix Inc. is a full service Internet Marketing agency. We specialize in designing and delivering ROI driven internet marketing campaigns across sectors and business models.

With offices in India and partners in the US and UK, Convonix today is a 150 people organization that handles over 400 internet marketing campaigns at any given time.

Our roster of clients includes startups looking to leverage the power of search engines and social media networks, mid-size companies wanting to increase their client reach and Fortune 500 companies looking to monitor their brand and increase the visibility of their products and services.

Search Engine Optimization Paid Search Marketing Social Media Marketing Conversion Rate Optimization Online Reputation Management

196.21% increase in organic search traffic achieved for America's leading cellphone accessories company

BACKGROUND AND SUMMARY OF THE CAMPAIGN

This California based company, has serviced thousands of customers online and has established itself as the leader in wireless accessories.

They approached Convonix primarily to get top rankings on Google for the keyword "cell phone accessories".

CAMPAIGN EXECUTION

The team at Convonix audited all aspects of the website from an SEO standpoint and conducted an in-depth on-page & off-page analysis.

Along with targeting the main keyword "cell phone accessories" the team also recognized & started working on other primary & secondary keywords that would result in targeted traffic to the website. Trending Phone Model related keywords are continually added to the campaign as a part of the on-going SEO strategy.

A comprehensive off-page campaign was carried out simultaneously.

THE RESULT

The SEO plan resulted in 185,312 visitors in March 2011, an improvement of 196.21% as compared to 62,560 visitors in April 2010 and a revenue growth of 134.21% in the same period.

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100% increase in organic search traffic achieved for an American mobilephone application developer

BACKGROUND AND SUMMARY OF THE CAMPAIGN

This company comprises of a team of highly qualified and experienced leaders from various fields such as business, advertising, digital media, strategy, engineering and technology.

It specializes in the development of Smartphone apps and iPhone apps.

They approached Convonix to design a SEO campaign to increase leads from search engines.

CAMPAIGN EXECUTION

The team at Convonix audited all aspects of the website from an SEO standpoint and conducted an in-depth on-page & off-page analysis.

On-page elements on the website were strategically tweaked so as to enhance and maintain the keyword density & overall theme for the keyword 'iPhone application development' and keywords related to 'app ideas'.

Along with targeting the main keyword 'iPhone application development' the team also recognized & started working on other primary & secondary keywords like 'app development' and 'mobile app development' that would get targeted traffic to the website.

A comprehensive link building campaign was carried out along with the on-page activity.

THE RESULT

The optimization strategies employed by Convonix enabled this client to rank in the Top 5 results for highly competitive key phrases like 'iPhone application developers', 'app development' and 'smartphone applications development' on Google.

In addition to the ranking for 'iPhone application developers' in the Top 5 results, Convonix also optimized the website for other primary keywords. Top positions for generic keywords ensured that more users visited the site.

The SEO plan designed and implemented by Convonix resulted in 7,637 visits in January 2011 as compared to 250 visits in November 2009.

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200% increase in organic search traffic achieved for a life insurance company

BACKGROUND AND SUMMARY OF THE CAMPAIGN

This company is a part of one of India’s leading banking and financial services organization, offering a wide range of financial services.

They combine the international strength of their partner and leverage their own local advantages to offer their customers a wide range of innovative life insurance products helping them take important financial decisions at every stage in life and stay financially independent.

They approached Convonix seeking a solution to increase the visibility of their website for non-brand and generic high-volume keyword terms.

CAMPAIGN EXECUTION

On-page elements on the website were strategically tweaked so as to enhance and maintain the keyword density & overall theme for the keywords related to "insurance".

Along with targeting the main keyword "life insurance" the team also recognized & started working on other primary & secondary keywords that would bring targeted traffic to the website.

A comprehensive off-page campaign was carried out to target high volume keywords related to "insurance" and "insurance plans".

THE RESULT

The optimization strategies employed by Convonix enabled the client to rank for the highly competitive key phrases related to "insurance" and "insurance plans" on Google.

Out of 115 keywords finalized for the campaign, 92 keywords currently rank in the Top 30 results on Google India.

The SEO plan designed and implemented by Convonix resulted in 3,960 visitors in the month of January 2011 which is an improvement of 266.33% as compared to 1,081 visitors in the month of August 2010.

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Convonix helps America's leading professional tools manufacturer reduce cost/sale by 79.42% within four months

BACKGROUND AND SUMMARY OF THE CAMPAIGN

The client is one of the largest tool manufacturing firms in the USA. They manufacture, distribute and service premium quality automotive equipment, tools, and tool storage for the professional technician.

The company has more than 60 years of national brand experience in the automotive equipment industry. The client approached us to enhance their Paid Search Marketing initiative and thereby achieve a better ROI.

CAMPAIGN EXECUTION

The Convonix team streamlined the entire process of initial set up based on the client's priority, wherein the key services and products structure were set up first.

Knowing the brand presence of the client, we thrived on its value by creating a dedicated campaign targeting brand related keywords. This could be noticed by the sharp rise in the conversions in March, when the Brand campaign went live.

After intense research, we observed that the competitors were also vying for user's interest. Hence, we created a separate campaign to target the client's competitors, gaining maximum leverage from their market share.

To communicate better with the audiences who had already visited our website and key pages, we implemented Re-marketing ensuring that our ads are displayed to the right audience, who have either visited the site or have not converted on the landing page.

Systematic research of the user trends helped us in identifying the better performing hours on a given day. Using these insights, we deployed an effective 'day parting' strategy, wherein we bid higher during the hours when performance peaked and to retrench the CPA, we reduced the bids during the remaining hours of the day.

THE RESULT

The success of the account was measured against the conversions and the cost per conversion parameters.

The combination of the above mentioned strategies helped the Convonix team reduce the overall CPA by 79.42% with a 201.34% increase in conversions (in a span of four months).

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Convonix helps America’s leading Internet Marketing Company increase the number of Leads by 43% in four months

BACKGROUND AND SUMMARY OF THE CAMPAIGN

The client is a leading internet marketing firm providing an all-in-one marketing software platform for small & medium-sized businesses. The company has helped its 4000+ customers generate traffic & leads through their websites.

The main goal for the campaign was to get maximum number of new leads while maintaining a constant cost per conversion level of $25.

CAMPAIGN EXECUTION

The Convonix team did a thorough analysis of the existing campaign & the website to make recommendations for the initial campaign deployment strategy.

The entire initial setup for the campaigns was streamlined based on the client’s priorities. Only the key services/products specified by the client were targeted initially.

Display network targeting was an unexplored avenue for this account. With the kind of the services/solutions provided by the client branding becomes a key factor. With the help of display network we were able to successfully brand the product & as a result were able to get more conversions to the account. The display network campaigns contributed to over 70% leads for the account.

With the internet marketing industry being highly competitive, a lot of impression share was captured by our competitors. To counter this, an intense competitor analysis was done to target 12 different competitors and associated themes. This helped us in re-capturing the impression share.

The above implementation was done with dedicated campaigns on the search & display network. These campaigns got us about 15% of total conversions for the account.

THE RESULT

The success of the account was measured against the conversions and the cost per conversion parameters.

The combination of the above mentioned strategies helped the Convonix team increase the overall conversions by a total of 43% within a span of 4 months at the same cost. The target to achieve 2,000 conversions was achieved in the third month of the implementation of the campaign.

The Cost/Lead requirement for the campaign was easily met & the actual Cost/Lead was 11% below the threshold level.

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TESTIMONIALS

I have been a customer of Convonix for over 12 months now. I am happy to say that I will be a customer for many years to come. I have found Convonix professional, knowledgeable and profitable. The increase in traffic that has been achieved due to the excellent work of Convonix has helped my business greatly. Further to this Convonix are always accommodating, understanding and willing to go the extra mile for their customers. Most importantly they get results. I recommend them highly.

5th Avenue beauty & spa

Chris Ryan
5th Avenue Beauty & Day Spa

Convonix has an excellent grasp on the complicated world of SEO. We have been very impressed by their knowledge and competency. The deliverables we received from them were high quality and loaded with tangible details. They have been fast to respond to our ad hoc questions and give detailed, actionable answers. There a lot of SEO firms out there and you need to be careful choosing which one to partner with. Convonix is professional, reliable and gets results. You can trust them. I would recommend Convonix to anyone who is trying to advance their SEO game.

Office Playground

Bill Ross OfficePlayground.com

CLIENTS

CERTIFICATIONS

Convonix - Google AdWords Qualified Company & Certified Partners General SEMPO Member
Search Engine Optimization
Paid Search Marketing

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Conversion Rate Optimization
Social Media Marketing
Online Reputation Management
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